If you're a buyer at a natural-channel or mass retailer, here's what you need to know about LOKA before our specialty rollout begins. We're launching with one SKU, a real story, and a customer the food industry isn't currently serving.
Request the sell sheet →The better-for-you puff aisle has a chickpea brand, a corn-and-cheese brand, a popcorn brand, and a Himalayan-pink-salt brand. It does not yet have an ancient-grain brand with a clean three-ingredient panel. That's the gap LOKA fills.
The shopper we bring you is the parent (or adult) who's already buying chickpea puffs because they've decided to opt out of the corn-puff aisle — and who is reading the back of every bag because they've stopped trusting the front. LOKA is the next thing they reach for. We expand your set. We don't cannibalize Hippeas.
One launch SKU, with line extensions sequenced off proven velocity. Olive Oil & Pink Himalayan Salt is the universal flavor profile that works in lunchboxes and at adult tasting tables.
| Suggested retail | $4.99 · 3 oz family bag |
|---|---|
| Wholesale (case of 12) | $36.00 (50% margin to retailer) |
| Case pack | 12 × 3oz bags |
| Shelf life | 8 months from manufacture, nitrogen-flushed |
| UPC | To issue at PO |
| Slotting | Negotiable per chain |
| Distribution | UNFI & KeHE national |
| Lead time | 3 weeks from PO to dock |
We don't believe in launching on shelf and hoping for velocity. Every chain that brings LOKA in gets four things from us in writing.
We commit a fixed percentage of in-chain revenue back to chain-specific marketing — geo-targeted paid social around your store locations, creator-led pickup days, sampling in your store on launch weekend.
We staff demos at chain HQ-approved locations during the launch window. First eight weeks include weekend sampling commitments at every door we set into.
One direct line for category buyers. Our founder is in the buyer call. Our founder is in the store walk. Our founder takes the velocity call at week eight.
Our DTC waitlist generates direct customer pull before retail launch. We share zip-code-level signup data with category buyers so you know where the demand already is. Velocity isn't a hypothesis on day one.
If you're a buyer, distributor, or broker, we'd love to send the full sell sheet, the brand deck, and a sample box. Drop a line — we respond within one business day.
We send it back the same day, by hand, with answers to anything specific.